Everything you need to know

What gets researched

• Current role, tenure, and career history
• Company news, funding rounds, and hiring activity
• Technology stack and recent tool changes
• LinkedIn activity and content engagement
• Competitor relationships and vendor history

Intent signals

Intent signals tell you when to reach out, not just who. ProspectIQ surfaces the following signals automatically:

Lead scoring

Each prospect receives a score from 0–100 based on ICP fit, intent signal strength, and engagement likelihood. Scores update automatically when new research data is available. Sort your prospect list by score to prioritize your highest-value outreach first.

Creating a sequence

1. 1Go to Dashboard → Outreach → New Sequence
2. 2Name your sequence and set the sending schedule (e.g. Day 1, Day 3, Day 7)
3. 3Write or AI-generate each step's subject line and body
4. 4Enable "Auto-pause on reply" to stop the sequence when a prospect responds
5. 5Assign prospects to the sequence and activate

AI Compose

The AI Compose tool generates personalized email copy for each prospect using their research data. It references specific details — recent news, intent signals, role context — to write messages that feel researched, not templated.

Access it at Dashboard → AI Compose, or click "AI Write" on any sequence step.

Deliverability best practices

• Send from a custom domain, not a free Gmail or Outlook address
• Keep daily send volume under 100 emails per inbox when warming up
• Use plain-text emails — HTML-heavy emails trigger spam filters
• Always include an unsubscribe link in cold outreach
• Monitor bounce rates — above 5% signals a list quality problem

Supported events

Webhook payload example

{
  "event": "email.opened",
  "timestamp": "2026-09-05T14:32:00Z",
  "data": {
    "prospectId": 42,
    "prospectEmail": "[email protected]",
    "subject": "Quick question about your SDR stack",
    "openedAt": "2026-09-05T14:32:00Z",
    "sequenceId": 7,
    "stepNumber": 1
  }
}

Registering a webhook

Go to Dashboard → Settings → Webhooks → Add Endpoint. Enter your HTTPS URL and select the events you want to receive. ProspectIQ will send a test event immediately to verify your endpoint is reachable.

Push prospects and deals to HubSpot contacts and deals automatically. Bi-directional sync keeps both systems in agreement.

Sync your prospect list and deal pipeline to Notion databases. Ideal for teams that use Notion as their primary workspace.

Native Salesforce integration for enterprise teams. Syncs leads, contacts, opportunities, and activity history.

Receive Slack notifications when a prospect opens an email, replies, or hits a high lead score threshold.

Connect ProspectIQ to 5,000+ apps via Zapier or Make using our webhook events as triggers.